FROM HAYFIELDS TO CHEESE WHEELS: The Life and Lessons of John Erhardt Wettlaufer

In this candid and deeply human memoir, Jack (John E. Wettlaufer) recounts his journey from a young farm boy armed with grit and determination to the founder of Bright Cheese House, Canada’s largest independent cheese company. Along the way, he shares the lessons he learned through hard work, risk-taking, loyalty, and the steady support of family and community.Set against the changing landscape of the Canadian dairy industry, this book offers a rare behind-the-scenes look at entrepreneurship done the right way. Jack writes openly about earning trust with employees and suppliers, navigating industry consolidation, making difficult decisions, and ultimately facing the most challenging choice of his life: letting go of the family business he built from the ground up.Throughout the story are moments of humour, humility, and warmth. From unforgettable employee stories and fishing adventures to thoughtful reflections on marriage, parenthood, leadership, and giving back, this is not just a business story, but a life story.Honest, reflective, and often laugh-out-loud funny, this book is a tribute to resilience, integrity, and the importance of never forgetting where you came from.Whether you are an entrepreneur, a business leader, or someone who simply enjoys a well-told life story, this memoir is a reminder that success is measured not only by what you build, but by the people you lift along the way. Read more